Staff Reporters
Jan 26, 2011

Groupon launches aggressive recruitment drive in China

BEIJING – Groupon has launched an ambitious and aggressive recruitment campaign in China as its prepares to enter the market and compete against thousands of websites modelled on its group-buying concept.

Groupon launches aggressive recruitment drive in China

Groupon has not placed any official recruitment ads. According to industry sources, the recruitment is currently being managed by headhunters, mainly targeting marketing and sales positions.

"They are expecting to hire 1, 000 employees within three months - it really says something," said an undisclosed source.

In December, Groupon raised US$950 million from investors for its international expansion. Many Chinese e-commerce observers believe that a good part of that money will be committed to the China market.

Groupon has been in talks with Chinese Internet giant Tencent to set up a joint venture, which will allow it to enter and operate in the country.

There's also an investment connection between Tencent and Groupon. Roughly five per cent of Groupon is owned by Mail.ru for which Tencent was one of the major investors before the Russian firm's recent IPO.

Group buying websites feature a daily deal that becomes valid once a minimum number of buyers sign on. Groupon was launched in Chicago in 2008 and has since expanded to hundreds of cities in dozens of countries.

Source:
Campaign China

Related Articles

Just Published

2 hours ago

Lululemon hands media account to GroupM in key ...

The business was won from Havas after a competitive pitch.

2 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

3 hours ago

GroupM restructures across Asia, Indonesia ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.

3 hours ago

Agency Report Card 2024: DDB

A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.