GroupM tipped to win US$450 million LVMH APAC account

GroupM is tipped to have won an APAC-wide remit (excluding Japan), for media planning and buying for all LVMH brands, which it will create a new agency to handle, according to sources. 

The new entity, called L'Atelier, will draw on resources from across GroupM. In Japan, a Mindshare-ADK partnership handles LVMH.

The pitch reportedly included all six major media networks at the outset, and came down to incumbent Zenith and GroupM in the end.

The account is worth an estimated US$450 to $500 million in annual billings. The company has 70 brands and revenue of €37.6 billion (US$44.1 billion) in 2016.

Campaign Asia-Pacific is reaching out to the agencies concerned for comment.