Benjamin Li
Apr 10, 2012

GroupM Interaction veterans resign to launch digital startup

HONG KONG - Kenneth Wan and Eddie Ngan, general managers of GroupM Interaction Hong Kong, have resigned and opened their own digital venture called "The Bread Digital".

GroupM Interaction veterans resign to launch digital startup

The resignations took place in March. Wan had been with GroupM Interaction for 15 years, while Ngan was with the agency for a decade and was a key person on the HSBC account.

Wan confirmed the news, adding that GroupM Interaction is restructuring and there is no direct replacement for their GM roles.

Meanwhile, the pair have turned their attention to the new venture. "It is the first time that we started our own business," Wan said. "The company is already up and running on a small scale of four persons."

As reported in Feburary, GroupM Hong Kong chief executive officer and media guru KK Tsang will leave the group on 31 July, after 19 years with WPP, to start his own business as an investor and mentor.

Other recent 4A veterans going independent with their own startups include: 

  • Chris Kyme, who has opened Kymechow.
  • Former BBDO Taiwan executives Vincent Wu, Andy Lee, Longer Lee and Jeff Fan, who have launched Millennium Advertising.
  • Former Bates Taiwan head Henry Chu, who formed Inspire Digital in Taipei.
  • Former JWT CEO Desmond So launches Uth Creative Group.
Campaign China

Related Articles

Just Published

2 hours ago

Kasikornbank challenges workplace tropes in ...

A boss who only wants their way? Suck-up behaviour in the office? A lack of investment in workplace facilities? Not at our bank, Kasikornbank promises.

3 hours ago

40 Under 40 2022 to be revealed on Dec 7

Following multiple rounds of judging, Campaign will reveal the final list tomorrow.

3 hours ago

Spikes Asia announces full 2023 juries

See the 110 APAC industry experts selected to serve on Spikes' 15 juries. The region's top industry awards programme is currently open for entries.

4 hours ago

Fashionably ate: Why luxury fashion brands are ...

Gucci burgers and Ralph Lauren coffees are making their way across the region. But is the merging of luxury and food one brand extension gone too far?