Grey strengthens shopper marketing arm

Lin will report to Adeline Lee, Grey DPI’s CEO, and will be responsible for shopper capabilities and expanding the agency across APAC.

“We are expanding and redefining the agency’s offerings across Asia-Pacific,” said Lee. “To do this, we require top-tiered talent, and Lynn is exactly the type of person we are looking for. She has the focus, the drive and the vision in championing winning propositions as well as the expertise in brand building in multiple channels.”

Lin has previously worked for Procter & Gamble, L’Oreal and the Swatch Group.