Rhee has joined the agency from Euro RSCG Korea, which he helped establish in the Korean market in 1995. He has worked across a range of sectors within the marketing industry including advertising, healthcare communications, and public relations.
In a statement, Grey Group Asia-Pacific chairman and chief executive Nirvik Singh pointed to Korea as a “critical strategic market” for the network. Rhee will report directly to Singh on the progress of its ongoing growth efforts there.
Grey Group Korea’s client portfolio includes Procter & Gamble, GlaxoSmithKline, British American Tobacco, LG, Heineken, Boehringer Ingelheim, Subway, and ING.