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Mar 16, 2011

BBDO Guerrero Proximity Philippines appoints new CEO

MANILA – BBDO Guerrero Proximity Philippines has hired Tony Harris, the deputy chairman of RKCR Y&R in London as its new chief executive officer.

Tony Harris is the new CEO of BBDO Guerrero Philippines
Tony Harris is the new CEO of BBDO Guerrero Philippines

David Guerrero, chairman and chief creative officer of BBDO Guerrero Proximity Philippines, said, “We want to push for the best work in the world. And to do that we need the top-level thinking that Tony can bring to the agency. His experience and track record leave us in no doubt that this will be a  fantastically productive partnership. And the entire team is thrilled that he’s coming on board.”

Harris succeeds Paul Roebuck, who recently assumed the role of CEO Singapore and Malaysia at Saatchi & Saatchi.

Harris joined Publicis London from university and moved on to BMP DDB, where over a period of less than five years he rose to the level of board director. For the past 12 years he has played a key role in the success of RKCR Y&R. During this time the agency has grown to be the third largest in the UK and was the most successful British creative agency in the 2010 global Gunn Report.

Having worked on a wealth of international and domestic clients, Harris helped develop acclaimed work for Virgin, Lloyds TSB Bank, Danone, Budweiser, Xerox and most notably for the UK Government.

BBDO Guerrero Proximity Philippines is the currently the country’s 4As Agency of the Year, a title it has held for three years running. It is also one of the largest agencies in Manila. Clients include Pepsi, FedEx, Johnson & Johnson and Fonterra.

Harris will report to Chris Thomas, chairman and CEO of BBDO Proximity Asia Pacific. "We are delighted that Tony has seen the opportunity that the team in Manila is creating and he will bring further expertise to an already highly-respected line-up,” said Thomas.

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