Jenny Chan 陳詠欣
Dec 16, 2015

Grey Group's TH Peng elevated to global role

HONG KONG / SINGAPORE - Effective 1 January, TH Peng (彭德湘), Grey's Greater China chairman and CEO, will be moving to a newly-created global role as executive director of Grey Group, reporting to Jim Heekin, chairman and CEO.

TH Peng
TH Peng

Peng will remain based in Hong Kong.

Under Peng’s stewardship, Grey’s China operation grew "substantially in size" in the years 2012 to 2015, with revenue almost tripling, according to the agency. He was also responsible for introducing digital offerings for all key accounts in Greater China.

Until a suitable replacement is identified, Nirvik Singh, current Asia-Pacific chairman and CEO for Grey Group will be overseeing the Greater China operations.

“TH Peng’s role has been instrumental in preparing Grey Group Greater China for the challenges of the future,” said Heekin.

Peng joined Grey in March 2012 after serving McCann Greater China since 2001.

 


 

Related Articles

Just Published

47 minutes ago

TikTok and Nick Tran: What happens when brand ...

Everyone loves a good stunt. But they can get tiresome after a while if they don’t align with a brand’s broader goals.

9 hours ago

New player: how Samsung levelled up with gaming ...

Launching a new type of chip isn't normally the sexiest update, so Samsung teamed up with Bartle Bogle Hegarty to hype it up to the gaming community, with a high-octane metaphorical mobile game marketplace.

9 hours ago

FMCG contributes to more than half of November’s ...

FMCG, tech and government sectors saw significant year-on-year growth.

10 hours ago

The Great Resignation hits CMOs

Recent high-profile chief marketer departures underscore the growing complexity of the job.