Staff Reporters
Jul 11, 2021

Grey China hires TBWA\Media Arts Lab Shanghai's Kathy Liu as head of strategy

She will head the agency's newly established Centre of Intelligence, consisting of brand & digital planners, strategy consultants and data analysts.

Grey China hires TBWA\Media Arts Lab Shanghai's Kathy Liu as head of strategy

Kathy Liu is the new head of strategy for Grey China. She joins from TBWA\Media Arts Lab Shanghai, where she was the strategy lead for Apple's iPhone business in China, overseeing both localisation and origination initiatives.

Liu will head Grey Group China's newly established Centre of Intelligence, consisting of brand & digital planners, strategy consultants and data analysts. This combines insights, data and creativity to deliver planning and strategic capabilities to clients. She took up her role at TBWA\Media Arts Lab, the bespoke agency dedicated to Apple, in 2018 to grow the iPhone business. 

Sharlene Wu, CEO Grey Group China, said: "(Kathy) is a well-respected agency thought leader who leverages her deep knowledge of popular culture and consumer behaviour to make the work compelling for local and global clients."

Liu added that this job is an opportunity to "work with such an amazingly talented team of planners and analysts to further develop Grey Group China's integrated capabilities and solutions." 

Source:
Campaign Asia

Related Articles

Just Published

7 hours ago

Sexual harassment at Cannes: A 'difficult yet ...

People need to trust that employers, event organisers and others with a duty of care are looking out for them, says Digital Cinema Media's Karen Stacey.

7 hours ago

Amazon and GroupM partner to embed brands in live ...

E-commerce giant and media agency network have been engaged in an exclusive partnership for the past six months to create branded shoppable livestreams.

8 hours ago

Havas pushes integration with new ‘Converged’ ...

French agency group’s moves come ahead of possible stock market float.