Joseph Arthur
Jan 22, 2024

Google releases updated Performance Max guide for advertisers

To help clients better optimise their PMax campaigns without an additional time commitment, the tech giant has revamped a series of guides intended to enhance the Google Ads API experience.

Google releases updated Performance Max guide for advertisers

Google Ads has released a “Getting Started” guide intended to help advertisers better navigate its Performance Max (PMax) tool, facilitating the inception of more effective campaigns.

Along with the PMax reporting guide, various other guides have been updated to enhance “the experience of creating, managing and reporting on PMax campaigns with the Google Ads API”.

These include:

- Asset Requirements;

- Campaign-level conversion goals;

- Asset group signals;

- Troubleshooting

Within the new PMax guide itself, steps to create and enhance the following campaign types are outlined:

- Standard PMax campaigns;

- PMax campaigns for retail;

- PMax campaigns for travel goals

The announcement from Google underscores the organisation’s ongoing efforts to make Google Ads’ campaigns perform better while simultaneously saving advertisers time through the use of automation.

As part of a walled garden, Google’s P-Max has previously been criticised for forcing advertisers to place too much blind faith in the platform, with user privacy regulations mitigating how much campaign performance data Google can share with advertisers.

While PMW recently dug a little deeper into Google’s ‘secret sauce’, providing more clarity to advertisers looking to take advantage of P-Max may help increase faith among marketers that Google Ads API is a worthwhile investment.

 

 

Source:
Performance Marketing World

Related Articles

Just Published

22 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

22 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

23 hours ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

23 hours ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.