Greg Paull
Mar 4, 2016

Good news: Only US$7.2 billion of digital activity is bot fraud

R3's Greg Paull reports from the ANA (Association of National Advertisers) 2016 Masters of Media Conference in the US.

Greg Paull

That was the headline from the first day of an engaging conference with 250 leading marketers in Florida today. In the second wave of a study with 49 digital advertisers from Unilever to AB InBev to all the top players, US tracking firm WhiteOps found that non human’ varied from between 3 percent to 37 percent and that this would account for about US$7.2 billion globally. Only a third of companies in this second...

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