Surekha Ragavan
Apr 13, 2018

Global Meetings Industry Day: A round-up of events and comments

Business event professionals around the world took a moment to showcase the value of the industry for people and communities.

The 17th International Inner Wheel Convention currently taking place at the Melbourne Convention and Exhibition Centre (MCEC).
The 17th International Inner Wheel Convention currently taking place at the Melbourne Convention and Exhibition Centre (MCEC).

April 12 marked the third Global Meetings Industry Day (GMID), an annual commemoration by business event professionals to appreciate and showcase the value of the industry to businesses, people, and communities.

GMID was initiated by industry-wide coalition Meetings Mean Business, and this year’s tagline is “real results, real impact, all around the world”.

Here’s what major associations and centres got up to on GMID.

Meetings Mean Business

GMID founders Meetings Mean Business and Meetings Professionals International (MPI) organized a 12-hour livestream of GMID events from around the globe. This included industry discussions on topics such as meetings at sea, growing attendance numbers, and women in the industry.


Professional Convention Management Association - The Incentive Conference & Event Society Asia-Pacific) hosted its first Knowledge Exchange for corporate event organisers, agencies and associations in the Asia-Pacific region at the PricewaterhouseCoopers (PwC) Experience Centre in Hong Kong.

The session explored the digital evolution of business events in the region, presented by the industry experts including Guy Parsonage, partner at PricewaterhouseCoopers, Tony Chow, regional director, creative and content marketing, Marriott International, and Darren Chuckry, regional vice president, PCMA-ICESAP and managing director at Uniplan.

“A catalyst for creating invaluable business connections, this interactive session aimed to give industry peers the opportunity to exchange ideas about the most debated topics across our industry in the digital age and find innovative ways to engage key audiences,” said Michelle Crowley, PCMA vice president, global growth & innovation.


The Melbourne Convention Centre (MCB) along with women's service voluntary organisation International Inner Wheel toasted to GMID at the 17th International Inner Wheel Convention currently taking place at Melbourne Convention and Exhibition Centre (MCEC).

“It’s significant that this conference falls on Global Meetings Industry Day, where the industry highlights the value of business events across the world,” said Karen Bolinger, chief executive officer at Melbourne Convention Bureau.

“The International Inner Wheel Convention is the ideal event to demonstrate how business events bring people together, foster relationships, drive positive outcomes and support communities.”


In honour of GMID, CEO of IMEX Carina Bauer shared four major tipping points that have transformed the industry over the last decade, which are globalisation, knowledge hubs, rise of mobile technologies and the internet, as well as the “TED factor”.

On the latter, Bauer said “for anyone in the business of regularly delivering information or education, be it to B2B or consumer audiences, TED changed the game and the rules”. For instance, events such as SXSW, the me Convention in Frankfurt and C2 in Montreal were partly shaped and inspired by TED talks.


In conjunction with GMID, the Sarawak Convention Bureau (SCB) chose to promote inclusivity of rural communities in its recent CSR excursion at Kampung Sting, Bengoh Valley. SCB channelled efforts into the construction of a chapel and basic homestay facilities to help locals make the shift from agriculture to eco-tourism.

“Sarawak joins in the global conversation to advocate the real impacts and real results of business events. This sector has the capacity to bring about real change to communities, especially to those who need it the most,” said Amelia Roziman, chief operating officer at SCB.


Related Articles

Just Published

1 hour ago

Google is not killing ID solutions, but has ...

The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are.

4 hours ago

Agencies in APAC raced to ready themselves for ...

As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.

4 hours ago

Former R/GA exec Nicky Bell to lead Facebook ...

She will lead a team of creative strategists across 39 offices who are tasked with helping advertisers improve their messaging across Facebook, Instagram, Messenger, Oculus and WhatsApp.

4 hours ago

Password-strength campaign gets a little personal

A confrontational campaign in Sweden grabs attention by shaming people for their poor password choices.