Cindy Choo
Jul 30, 2018

Get on board with Chinese luxury power or miss the boat

Doubters of the strength of Chinese luxury spenders are still stuck far in the past.

The Peninsula hotel celebrated Mid-Autumn Festival in 2017 by offering mooncakes on pre-order via its newly launched mini-program

When I speak to someone that doubts the luxury spending power of affluent Chinese travellers, it seems that they may have their head stuck in the sandor at least somewhere else that the sun doesn’t shine.

First and foremost, Chinese consumers lead luxury spending, and they lead the way in not only the growth of their spend but also total spend. I was recently told by someone in a reasonably high position...

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