Guy Hayward Douglas Lin
Oct 2, 2018

Gaining share in a trade war: Five tips for successful brand-building in China

As the storm clouds gather, international brands must prepare for continuous adaptation.

Photo: Shutterstock

The Trump Administration recently announced that it would impose tariffs on $200 billion in Chinese goods as of September 24. China countered with plans to hit $60 billion in US goods with new tariffs. This is on top of the tariffs China and the US imposed on one anothercovering $50 billion in goods eachearlier this year. The moves are creating new tensions and uncertainty among government officials, business leaders and consumers on both sides of the...

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