Campaign India Team
Jan 15, 2020

Future Generali India Insurance gets Ruchika Varma as CMO

Moves from IDFC First Bank

Ruchika Varma
Ruchika Varma
Future Generali India Insurance Company has announced the appointment of Ruchika Varma as chief marketing officer. Varma moves from IDFC First Bank where she was also CMO. 
 
Varma said, “I’m proud to be joining a company committed to enhancing customer experience and delight, through innovative products and unmatched customer service. ‘Insurance’ is a complex yet challenging sector that holds great potential for expansion. I am very excited to lead the company’s vision and establish Future Generali as the brand of choice that is truly customer-centric for an underinsured India”
 
Anup Rau, MD and CEO, Future Generali India Insurance, said, “Ruchika is a highly skilled marketing leader with a wealth of experience in leading marketing initiatives for some of the leading brands in the industry. As our new chief marketing officer, her experience will be critical in the transformation of Future Generali India Insurance into a future-ready – digitised organisation serving customer requirements.”
 
She has also worked with BBC Worldwide, Lonely Planet and Singapore Tourism Board.
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Reuters to provide digital journalism training in ...

Produced as part of the Facebook Journalism Project, the free course will be available first in Pakistan, Bangladesh, Thailand, Malaysia, Indonesia and Sri Lanka.

7 hours ago

Thundercat remixes classic Diet Coke jingle 'just ...

Aiming to capture the 'unapologetic' spirit of its fans, the song launches the brand's new campaign by Droga5 London.

7 hours ago

WarnerMedia and Discovery join to form world’s ...

AT&T, the current owner of WarnerMedia, will be the majority shareholder.

15 hours ago

Dat Bike rides with Happiness Saigon as creative ...

The FCB-affiliated agency will consult on Dat Bikes’s creative, campaign strategy and communications.