marketing news

Nov 2, 2020

Essential tips for marketers to better measure influencer campaigns

By aligning your influencer campaign KPIs with campaign objectives, it’s possible to measure success in tangible, concrete terms, says Casting Asia's India lead.

Jun 25, 2020

Unilever to end references to 'whitening' products and rename Fair & Lovely brand

Move follows J&J's decision to withdraw products promoting fair skin across India and Asia.

Mar 12, 2020

Lack of internal marketing skills slowing down martech growth: report

A Mirum study of martech growth in India, which surveyed more than 500 marketers, was unveiled by WPP CEO Mark Read.