marketing news

Jun 28, 2021

Madonna Badger on distinguishing provocative art from objectification, and more

At Cannes Lions 2021, the founder and chief creative officer of Badger & Winters spoke about the industry’s continued problematic portrayal of women

Jun 28, 2021

Cannes Lions 2021: Reese Witherspoon's inclusive storytelling message

The actor speaks about how her media company looks to give women a voice that was previously missing in Hollywood

Nov 2, 2020

Essential tips for marketers to better measure influencer campaigns

By aligning your influencer campaign KPIs with campaign objectives, it’s possible to measure success in tangible, concrete terms, says Casting Asia's India lead.

Jun 25, 2020

Unilever to end references to 'whitening' products and rename Fair & Lovely brand

Move follows J&J's decision to withdraw products promoting fair skin across India and Asia.

Mar 12, 2020

Lack of internal marketing skills slowing down martech growth: report

A Mirum study of martech growth in India, which surveyed more than 500 marketers, was unveiled by WPP CEO Mark Read.