By aligning your influencer campaign KPIs with campaign objectives, it’s possible to measure success in tangible, concrete terms, says Casting Asia's India lead.
Move follows J&J's decision to withdraw products promoting fair skin across India and Asia.
A Mirum study of martech growth in India, which surveyed more than 500 marketers, was unveiled by WPP CEO Mark Read.
Kantar revealed 10 consumer trends for 2020
Moves from IDFC First Bank
Allegations of harassment were made against him
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