FT launches browser based app, bypasses iTunes

As the programme is web-based, it bypasses Apple's iTunes store which is known for its strict approval processes.

Built using HTML 5 technology, the app features continual and automatic content downloads and offline reading and is available to subscribers. However, during the first week following its launch, the app will provide free access to FT's content.

“It is an important step in our strategy of providing multi-channel access to our global journalism quickly and simply,” said John Ridding, CEO of the Financial Times. "In a world of increasingly digital complexity we want to keep our service simple, easy to use and efficient to offer our customers the best possible experience of FT journalism.”