Faaez Samadi
Dec 20, 2018

FreakOut buys Playwire

Acquisition of US tech player boosts FreakOut’s adtech offering.

Singapore-based marketing technology firm FreakOut has acquired US technology company Playwire for an undisclosed amount.

Headquartered in Florida, Playwire focuses on helping publishers maximise their digital advertising revenue. The company will remain a separate unit post-acquisition, with the same management and team, and work as a strategic partner to FreakOut.

The purchase gives FreakOut access to Playwire’s bespoke inventory of more than 450 publishers, serving 6 billion video and...

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