Staff Reporters
Jan 31, 2019

FreakOut acquires Spice Lab

Shareholdership stakes are unknown at this point, with the acquisition scheduled to be completed by 28 February.

FreakOut acquires Spice Lab

FreakOut Holdings acquired Spice Lab, a female-focused media company headquartered in Singapore with operations in Thailand and Vietnam. Shareholder stakes are unknown at this point, with the acquisition scheduled to be completed by 28 February.

Spice Lab specialises in consumer marketing for the cosmetics and fashion industries through its online magazine ‘Spice’.

Advertisers of Spice Lab now have access to FreakOut’s mobile-first publishing platform, with a reach of 20 million page views per month and a social media presence of over 2.5 million followers, according to the company.

Through the Spice acquisition, FreakOut said it will be able to provide expanded content marketing solutions by running clients’ video campaigns and employing influencers. FreakOut will also expand its proprietary media solutions in addition to its native adtech and programmatic trading desk businesses. In future, FreakOut plans to develop new websites in other categories such as parenting and travel.

Commenting on the acquisition, Narayan Murthy Ivaturi, COO and board director, FreakOut's adtech business said: “We at FreakOut had a lot of exposure to clients having a tough task in sourcing right, good quality content to communicate their brand message that resonates with their target group... This acquisition brings that effort to the next level when we take the next big step into the content business."

 

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.