Four-day week? Independent agencies experiment to reduce overwork

Hong Kong-based APV is trying a four-day work week, while Hong Kong Secret Tour gave everyone a month-long sabbatical (in two 'shifts').

Mark Erder (centre) with APV staff.

There is never enough time to get work done in adland. Of the 572 respondents answering Campaign’s workplace survey late last year, 59% said they work more than 51 hours a week. Yet shorter working hours, although rare, are not totally unheard of in an industry notorious for being chronically overworked.

Danish agency IIH Nordics which has offices in Stockholm, Oslo and London, claimed it invented the four-day, 30-hour week to allow its employees...

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