Benjamin Li
Nov 1, 2012

Former GroupM eBusiness Solutions MD Lawrence Wan joins iProspect China

SHANGHAI - Lawrence Wan, former managing director of GroupM e-Business solutions in China, has joined Aegis Media China in Shanghai as MD of iProspect China.

Lawrence Wan
Lawrence Wan

Wan (pictured) will manage iProspect China, which was formed through a joint venture with Beijing Adsit Technology in July. iProspect China has a team of 60 in its Shanghai and Beijing offices and offers performance marketing services through search, display, social, affiliate and analytics. 

He will also join the Aegis digital regional committee, tasked with the development of its trading desk.

Lawrence has more than 16 years of industry experience in Canada, Hong Kong and China.

Prior to Aegis, he was a principal consultant at Effisis Digital, a pay-per-click contextual search ad network in Hong Kong, where he advised on business and product incubation for various digital-media start-ups.

On the 4A agency side, Wan had a brief stint with GroupM China as its MD of GroupM e-Business Solutions. Before that he was OMG China's general manager for digital, as well as digital director for Greater China at OMD/PHD.

His CV also includes other senior roles at PCCW Directories, Euro RSCG Interaction Hong Kong, and Modem Media. Clients he has managed in various agencies include Apple, Intel, General Electric, Johnson & Johnson, McDonald's and Unilever.

Wan said of his new post: “The China digital marketing landscape is undergoing a massive evolution towards a new form of data-driven advertising.”

Reported in August, Aegis Group's iProspect Hong Kong has been chosen to handle Shangri-La Hotels & Resorts' global SEM (search engine marketing) and SEO (search engine optimisation) accounts following a competitive pitch.

Source:
Campaign China

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