In order to help potential customers get familiar with its Fiesta model, Ford has launched an online game with the help of digital agency CIG Beijing.
The game, hosted on the Fiesta China site, sets players, driving a Fiesta car they chose during registration, in a race to chase their partners. On the highway they have to avoid hitting or being hit by other vehicles passing by randomly.
Each player has six safety airbags, providing vital protection.
High-scoring players are eligible to win attractive prizes offered by the company, including a custom made Fiesta Apple iPod.
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In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.
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Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.
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