May 25, 2012

CASE STUDY: Ford revives the lucky draw to drive interest in Malaysia

Ford Malaysia put an innovative spin on an overused sales incentive, the lucky draw, to boost year-end sales in the country.

Mar 1, 2011

Ford Fiesta launches online game to introduce car features

In order to help potential customers get familiar with its Fiesta model, Ford has launched an online game with the help of digital agency CIG Beijing.

Jun 30, 2010

CASE STUDY: Ford launches an aesthetically pleasing Fiesta in China

Ford set out to launch the Fiesta in China by demonstrating leadership in design and emphasising the car's pleasing aesthetics.