Raahil Chopra
Jul 29, 2019

For brands in India, is cricket the ticket, or a sticky wicket?

'When in doubt, use cricket' is a truism in India. But according to the performance of heavy sponsors like Oppo and Vivo on our list of India's top brands, it may be time for a re-think.

INDIA SPORT SPONSORSHIP

Last week, Oppo pulled the plug on its five year deal with the Indian cricket team and ended its association as sponsor two and a half years before it was supposed to.

While the Indian cricket team had no problem in finding a replacement, with the learning app Byju's coming on board as the Indian team sponsor for the remaining time left in the...

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