Lynne-Anne Davis
Sep 22, 2011

Five things you need to know about city branding today

Lynne Anne Davis, Fleishman-Hillard Asia-Pacific president, shares her insights on the five things cities need to know to put their brands to work for growth.

Lynne Anne Davis, Fleishman-Hillard Asia-Pacific president

1. National branding is too broad, cities are the real growth drivers for transformation

The real buzz and battlefield is at the city level. This means the way upstart cities get branded and how more established urban centers refresh their brands will directly impact how urban competition unfolds and economic growth shifts. According to McKinsey Co
By 2050, 75 per cent of the world’s population will be in cities, many in Asia....

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