Benjamin Li Emily Tan
May 10, 2013

FAME 2013 Day 2: Marketing is emotive, mobile, adaptive and crowd sourced

SHANGHAI – The second day of the Festival of Asian Marketing Effectiveness was dedicated to re-examining the roots of marketing and adapting it to make full use of today's technology for greater efficacy.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

8 hours ago

Omnicom Group plans full buyout of Clemenger Group

Omnicom is set to fully acquire Clemenger Group and launch a new Oceania management structure, with ex-executive Nick Garrett tipped to lead.

8 hours ago

Advertisers of the month in Australia: Budget ...

These brands saw jumps in advertising awareness in Australia in May onYouGov's BrandIndex, led by Budget Direct and its 'Balloons' campaign.

9 hours ago

Agency Report Card 2024: OMD

OMD APAC kept competitors on their toes with major account wins, standout campaigns, and a clean sweep of top industry awards. But with the incoming complexities of the Omnicom-IPG merger, questions remain about its next phase of growth—and how integration could reshape its market edge.

9 hours ago

Move and win roundup: Week of June 16, 2025

WPP, Bastion, Edelman, and more, in our weekly collection of people moves and account news.