Emily Tan
Nov 24, 2014

Faced with a social media crisis, Panasonic Beauty Malaysia cancels everything

MALAYSIA - Panasonic Beauty Malaysia has publicly apologised and announced that it will be cancelling its 'I love myself beauty search 2014' beauty contest due to controversy and criticisms around its decision to exclude social media's top choice, Ashley Greig.

The full story was covered here on Campaign Asia-Pacific

Unfortunately for the brand, its marketing department has decided to ignore the advice provided in the article by social media and branding experts. Instead, Panasonic Beauty Malaysia has chosen to bring the entire event to a halt, likely disappointing the 216 beauty contestants who had been shortlisted. 

The public apology, posted below, has only drawn negative responses on Facebook...

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