MALAYSIA - Panasonic Beauty Malaysia has publicly apologised and announced that it will be cancelling its 'I love myself beauty search 2014' beauty contest due to controversy and criticisms around its decision to exclude social media's top choice, Ashley Greig.
HONG KONG - Like its peers, McDonald's might be seen as a victim in the expired-meat saga that began last week in China. But in Hong Kong, the company violated several rules from the crisis-management playbook and will now have to rebuild its image following a "large withdrawal from the bank of trust", according to PR experts.
SINGAPORE – Scoot's failure to get contest participants boarded on its 'virtual flight' to Sydney due to technical problems has turned its latest marketing campaign into a source of frustration and ridicule.
The need to mitigate online reputational damage at speed sees some brands building their own in-house response teams.
MALAYSIA – Chichi Malaysian patisserie Les Deux Garcons escalated a simple complaint on Facebook to an all-out social media crisis this weekend when it responded rudely to the customer and eventually, called her a "bitch".
SINGAPORE - When Filipino fast food chain Jollibee announced that it would be opening in Singapore, it was initially greeted with enthusiasm—until a rumour that the chain would only hire Filipinos went viral and incensed Singaporeans.
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