Nov 24, 2014

Faced with a social media crisis, Panasonic Beauty Malaysia cancels everything

MALAYSIA - Panasonic Beauty Malaysia has publicly apologised and announced that it will be cancelling its 'I love myself beauty search 2014' beauty contest due to controversy and criticisms around its decision to exclude social media's top choice, Ashley Greig.

Jul 28, 2014

McPR fail: McDonald's HK squanders trust with mishandling of bad-meat crisis

HONG KONG - Like its peers, McDonald's might be seen as a victim in the expired-meat saga that began last week in China. But in Hong Kong, the company violated several rules from the crisis-management playbook and will now have to rebuild its image following a "large withdrawal from the bank of trust", according to PR experts.

Jun 5, 2013

Scoot's virtual flight a crashing failure

SINGAPORE – Scoot's failure to get contest participants boarded on its 'virtual flight' to Sydney due to technical problems has turned its latest marketing campaign into a source of frustration and ridicule.

Apr 23, 2013

Crisis management: Social media teams prepare for the worst

The need to mitigate online reputational damage at speed sees some brands building their own in-house response teams.

Mar 25, 2013

How do you fix calling your customer a 'b*tch' on Facebook?

MALAYSIA – Chichi Malaysian patisserie Les Deux Garcons escalated a simple complaint on Facebook to an all-out social media crisis this weekend when it responded rudely to the customer and eventually, called her a "bitch".

Mar 15, 2013

Jollibee Singapore: When your brand is falsely accused

SINGAPORE - When Filipino fast food chain Jollibee announced that it would be opening in Singapore, it was initially greeted with enthusiasm—until a rumour that the chain would only hire Filipinos went viral and incensed Singaporeans.