Babar Khan Javed
Aug 6, 2018

Facebook launches ad products for video games

Facebook has launched three advertising solutions to help publishers of games reach players that are likely to make in-app purchases.

Ads served within video games have the highest completion rates due to in-game rewards linked to them.

Facebook is offering advertising solutions for marketers in the consolePC and mobile gaming industry.

Similar to AdColony, the first solution is a playable ad, which is available to advertisers and agencies that opt for the app install objectives when mapping out campaigns on Facebook. This format gives Facebook users the ability to play a preview of a game within their newsfeeds.

Rovio, the developer famous for creating the Angry...

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