Elizabeth Wood
Nov 27, 2017

Events need to be 'sticky': Pico

Brand engagement expert, Greg Crandall, says the physical event is just the tip of the iceberg.

Events agencies are becoming far more engaged with every aspect of the client campaign, from branding and messaging to event execution, audience connection and personalisation.

We sit down with the newly appointed director of brand engagement at Pico, Greg Crandall, to discuss the current state of things. 

How have client demands shifted in recent years

The event landscape has changed. Clients are asking agencies to do far...

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