Eventbrite today announced an integration with Facebook that allows event creators and users to sell or buy tickets directly through Facebook. This end-to-end checkout process means users don’t need to leave Facebook and on top of that, event-goers can share their attendance with their friend networks upon purchase.
Not heaving to leave Facebook is a big step, as according to Eventbrite, “[users] may abandon their order if the process is too tedious — or they’re sent to another site and get distracted.” Through the integration, users’ names, payment information, and email addresses are pulled directly from Eventbrite into the order form, so it should take two taps to buy tickets once the Facebook checkout process begins.
The feature has already been rolled out to other APAC markets including Hong Kong, New Zealand, and Australia. Phil Silverstone, general manager, APAC, Eventbrite, said: “In other global markets, we've seen this integration amplify event creators' reach by enabling them to sell tickets where their customers are spending the majority of their time.”
So far, Singaporean charity Brahm Centre and educational platform Academy of Drinks have made use of the integration. “We have been using the Eventbrite platform for our programmes over the last four years and this integration is a leap in reaching out to the millions of people on Facebook,” said Chew, Brahm Centre’s founder.
According to Facebook data from 2017, Facebook Events results in 20% more ticket sales and double the free registrations compared to events that redirect users to another site. “Data from Facebook has shown that events that offer native ticketing – that is, events that allow ticket purchase directly through Facebook – have, on average, twice the number of viewers on Facebook as those without native tickets,” said Silverstone.