Benjamin Li
Jun 11, 2012

European clients' interest in Asia prompts KGA to import Biasin from London

HONG KONG - Natalie Biasin, who has more than five years' experience in advising clients worldwide on financial and corporate communications for Kreab Gavin Anderson (KGA), has recently relocated from London to Hong Kong as associate director.

European clients' interest in Asia prompts KGA to import Biasin from London

Cambrige-educated Biasin (pictured) will take care of KGA's regional clients, including Economist Conferences. She will report to Richard Barton, managing partner for Asia, KGA.

Biasin joined KGA in 2006 with a focus on advising European-listed clients in KGA’s Investor Relations Practice. She has since gone on to advise both UK and international companies on cross-border and domestic mergers and acquisitions, IPOs, restructurings and bond issues, as well as on corporate profile raising and thought-leadership campaigns, which in a number of cases has involved working with other offices in the KGA network.

Her previous client portfolio includes PPR Group, which owns luxury brands such as Gucci, Bottega Veneta and Stella McCartney, as well as Aurum Holdings, which owns Watches of Switzerland and is the UK's largest distributor for Rolex, Cartier and Breitling. Other international clients included SquareStone Brasil (an Anglo-Brazilian real estate investment and development company specialising in shopping malls), Eurotunnel and Fiat. Her extensive multicultural experience and broad industry experience spans a number of industries from retail to finance to energy.

Biasin's timing for the relocation is "awful", as she missed the Queen's Jubilee celebrations and the London Olympics, the agency's spokesperson joked.

“From the very outset, Natalie has been working in conjunction with other offices in our network on deals and campaigns across Asia, Latin America, the USA and Europe," Barton said. "Her consumer industry expertise is particularly attractive with an increasing number of European retailers and luxury players entering the region.”

Campaign China

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