That's because you'll hear voice artist Rudi Rok and a snippet of music from a 1973 Fellini film first. (Who thinks this is a good idea?)
Everyone makes mistakes. Even marketers. But it’s especially entertaining when we hear of big brands making them.
SHANGHAI - Optimedia has won Fiat's media account after a competitive pitch that started in May, according to sources close to the pitch.
Opening a café has become a popular way for brands to provide an immersive experience for fans, but are these efforts anything more than vanity, or do they instead expose brands to risk of damage?
SHANGHAI - Five agencies—Carat, PHD, ZenithOptimedia, Walkon and GADA—are believed to be gearing up for Fiat's media pitch in China.
CHANGSHA - Fiat-GAC joint venture is calling a media pitch in China, and has invited a number of 4A media agencies.
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