Apr 22, 2020

You'll know when a Fiat 500E is about to run you over

That's because you'll hear voice artist Rudi Rok and a snippet of music from a 1973 Fellini film first. (Who thinks this is a good idea?)

Oct 7, 2013

Cultural blunders: Brands gone wrong

Everyone makes mistakes. Even marketers. But it’s especially entertaining when we hear of big brands making them.

Jul 15, 2013

Optimedia tipped to have won Fiat account from GDAD

SHANGHAI - Optimedia has won Fiat's media account after a competitive pitch that started in May, according to sources close to the pitch.

Jul 5, 2013

As more brands venture into café business, are they getting into hot water?

Opening a café has become a popular way for brands to provide an immersive experience for fans, but are these efforts anything more than vanity, or do they instead expose brands to risk of damage?

Jun 5, 2013

Five agencies believed in running for Fiat media pitch

SHANGHAI - Five agencies—Carat, PHD, ZenithOptimedia, Walkon and GADA—are believed to be gearing up for Fiat's media pitch in China.

May 13, 2013

Fiat calls media pitch in China

CHANGSHA - Fiat-GAC joint venture is calling a media pitch in China, and has invited a number of 4A media agencies.