Euro RSCG names Matthew Fanshawe as regional MD

Fanshawe will be responsible for overseeing regional operations with a focus on new business development, creativity and network expansion. The appointment is effective immediately.

He will continue to be based in Singapore and report to the network’s Asia-Pacific CEO Olivier Pluquet.

Fanshawe has been with Euro RSCG for eight years in Asia, working across a range of roles including account head for Intel in Hong Kong, MD in Singapore and CEO of Southeast Asia. He has worked on key clients including Intel, Dell, Changi Airport, DBS, Carlsberg and Coca-Cola.

Prior to joining Euro RSCG, he worked in North America, Asia and Europe at agencies including FCB, Wunderman and Y&R.

“One of our real strengths is our truly integrated nature, both culturally and financially, with digital at the core,” Fanshawe said of his appointment. “Building on this offering across the region is a challenge that I am enthusiastic about; and helping to drive the creative momentum we’ve had in Southeast Asia throughout the rest of the region is an important focus for me.”

In 2010, Euro RSCG also moved to strengthen its digital capabilities. Earlier this year, the network named Andrew Knott to the newly created position of chief digital officer.

His appointment follows key digital wins for the agency, specifically being placed on Unilever’s first global digital agency roster and being named IBM's global digital agency-of-record.