Staff Reporters
Sep 3, 2010

Euro RSCG Singapore wins digital marketing duties for AMD in APAC

SINGAPORE - Euro RSCG has been tasked to undertake digital marketing and field marketing initiatives for Advanced Micro Devices (AMD) in Asia-Pacific.

Matthew Fanshawe, MD, Euro RSCG, Singapore
Matthew Fanshawe, MD, Euro RSCG, Singapore

As their new digital agency, Euro RSCG Singapore will work with AMD to consolidate and grow its integrated marketing communications efforts in the Asia-Pacific region and in countries including Singapore, Malaysia, Australia and India.

“AMD delivers innovative and cutting-edge technology to the marketplace and our communication efforts need to reflect that spirit,” said Alice Cheng Beukers, marketing director, AMD Asia Pacific. 

“Euro RSCG will work with AMD to help us deliver consistent brand message platforms that highlight the new opportunities that our technology provides to business partners, customers and end-users across the Asia Pacific region,” Beukers added. 

“At Euro we have a wealth of tech experience and AMD is exactly the kind of client we want to work with – innovative and future focused. Like us, they are ambitious and passionate and I speak for our team when I say we look forward to working with them and helping them surpass their goals in Asia,” said Matthew Fanshawe (pictured), managing director, Euro RSCG Asia Pacific. 

AMD is a semi-conductor company based in Sunnyvale California that develops computer processors for domestic and commercial markets. Singapore is a manufacturing base for AMD as well as its Asia-Pacific regional headquarters. 

Related Articles

Just Published

14 hours ago

Indian brands remain resilient during global ...

Tata Consultancy Services retains its crown as India’s most valuable brand while HDFC Bank, Infosys, Airtel and SBI make up the top five

14 hours ago

Print in India to grow by 8-10% in 2024: ICRA

However, ad revenue will remain below pre-Covid levels despite the upcoming general elections

14 hours ago

APAC Effies 2023: Leo Burnett India finishes second ...

Whisper is brand of the year followed by Oreo and Dutchie Partners Life

14 hours ago

Ebiquity warns of 'risk averse' ad market as ...

Commentators point to 'soft' pitch market, but it is expected to pick up in 2024.