As their new digital agency, Euro RSCG Singapore will work with AMD to consolidate and grow its integrated marketing communications efforts in the Asia-Pacific region and in countries including Singapore, Malaysia, Australia and India.
“AMD delivers innovative and cutting-edge technology to the marketplace and our communication efforts need to reflect that spirit,” said Alice Cheng Beukers, marketing director, AMD Asia Pacific.
“Euro RSCG will work with AMD to help us deliver consistent brand message platforms that highlight the new opportunities that our technology provides to business partners, customers and end-users across the Asia Pacific region,” Beukers added.
“At Euro we have a wealth of tech experience and AMD is exactly the kind of client we want to work with – innovative and future focused. Like us, they are ambitious and passionate and I speak for our team when I say we look forward to working with them and helping them surpass their goals in Asia,” said Matthew Fanshawe (pictured), managing director, Euro RSCG Asia Pacific.
AMD is a semi-conductor company based in Sunnyvale California that develops computer processors for domestic and commercial markets. Singapore is a manufacturing base for AMD as well as its Asia-Pacific regional headquarters.