Rosa moves from Sao Paulo, where he was creative director. Prior to that, he was ECD with Leo Burnett in Lisbon and has held roles at DraftFCB (now FCB) and Euro RCSG (now Havas Worldwide) in Latin America.
In his new role, Rosa will oversee creative output from all Lowe Singapore’s clients and the global mandate for Unilever brand Close-Up.
“Erick is a great new addition to our regional team in Asia and to our Global Creative Council,” said Jose Miguel Sokoloff, president of Lowe and Partners Global Creative Council. “He is passionate about good creative and a great person to work with. Along with other additions to our Asia creative team like Carlos Camacho in Vietnam, we are making sure our work in the region is game-changing.”
Brazil-born Rosa’s work has been widely recognised on the international awards circuit, notably his campaign with the Portuguese Red Cross for ‘The store that sells hope’, which took seven awards at Cannes including two gold.
“Erick is a cultural fit. Not only does he have excellent credentials across multiple categories, both he and his work show a sense of heart and humanity that matters to us and to our client partners,” added Rupen Desai, regional president, Lowe Asia-Pacific.
Lowe handles local, regional and global clients from Singapore. These include FrieslandCampina, Kirin, Barilla, Close-up, Clear and Lifebuoy. The office is the international lead for all Unilever laundry detergents under the brand idea ‘Dirt is good’.