David Blecken
Feb 2, 2018

Creative leadership changes at Publicis One in Tokyo

Jon King leaves the Publicis network after 12 years.

Erick Rosa
Erick Rosa

ECD Jon King has left Publicis One in Tokyo after 12 years as part of Publicis Groupe. He spent 11 years in leadership roles at Beacon Communications, and was most recently in charge of creative for Publicis One as a whole in Japan.

It is not clear why King left or what his next move will be. In his place, Publicis One has appointed Erick Rosa as chief creative officer. The former ECD of MullenLowe in Singapore will start his new role on 9 April.

Rosa, a Brazilian from Rio de Janeiro, spent nearly four years at the Interpublic Group (IPG) agency, where he has been responsible for global creative work for Closeup, a Unilever toothpaste brand. He also worked at JWT in Brazil and Leo Burnett in Portugal.

At Publicis One, Rosa will lead creative work across three group agencies: Saatchi & Saatchi, Beacon and MSL Group, a PR consultancy. He said in a statement that the Publicis One offered “a bigger creative canvas”.

Publicis One was established in 2016 to combine the resources of agencies under Publicis Groupe. In Asia-Pacific, the company is led by Nicholas Menat, who moved from Tokyo to Singapore last month. Floriane Tripolino assumed responsibility for the Tokyo office from Menat in January 2017.

Campaign Japan

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