Emily Tan
Mar 7, 2018

Ecommerce agency predicts 'automated and service-driven' future

A future where machines make purchasing decisions on behalf of consumers is increasingly possible, according to a trend report by WPP's ecommerce specialist agency Salmon.

Marketers need to be prepared for the rise of screenless e-commerce where purchase decisions will increasingly made by machines, according to a trend report by WPP's ecommerce specialist agency Salmon.

Hugh Fletcher, global head of consultancy and innovation at Salmon, said The introduction of new interfaces, such as voice and gestures, and ultimately the brain-computer interface, will change the way we search for, find and select products, 

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