Emily Tan
Mar 7, 2018

Ecommerce agency predicts 'automated and service-driven' future

A future where machines make purchasing decisions on behalf of consumers is increasingly possible, according to a trend report by WPP's ecommerce specialist agency Salmon.

Marketers need to be prepared for the rise of screenless e-commerce where purchase decisions will increasingly made by machines, according to a trend report by WPP's ecommerce specialist agency Salmon.

Hugh Fletcher, global head of consultancy and innovation at Salmon, said The introduction of new interfaces, such as voice and gestures, and ultimately the brain-computer interface, will change the way we search for, find and select products, 

Most organisations...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Independents shine alongside the majors in ANZ
Premium
1 hour ago

Independents shine alongside the majors in ANZ

Independent agencies were glittered in gold in the Australia / New Zealand awards.

Premium
WPP's GTB to cut staff after hiring EY for consulting help
Premium
1 hour ago

WPP's GTB to cut staff after hiring EY for ...

The job cuts will be less than 2% of the group's global staff.

Premium
WPP poaches Laurent Ezekiel from Publicis to pursue new business
Premium
1 hour ago

WPP poaches Laurent Ezekiel from Publicis to pursue ...

Ezekiel becomes holding group's first chief marketing and growth officer.

Premium
Ogilvy and Mindshare dominate Asia-Pacific network awards again
Premium
1 hour ago

Ogilvy and Mindshare dominate Asia-Pacific network ...

But Isobar loses its crown as the long-standing digital network leader.