Campaign India Team
Oct 14, 2021

Ebiquity launches in India

Sandeep Srivastava moves from Accenture to become new managing director.

Ebiquity launches in India

Media management consultancy Ebiquity has announced its launch in India with an office in Gurgaon and has appointed Sandeep Srivastava as the managing director.

FirmDecisions, Ebiquity's contract compliance specialist unit, has had an office in Mumbai since 2017.

Srivastava will be responsible for the company’s growth and expansion in the market. He will also help clients gain greater transparency and accountability of their media investments. Prior to the move he was senior manager at Accenture Media Management.

Nick Waters, group chief executive officer, Ebiquity said: "I am delighted that Ebiquity is now entering India, following the successful launch of Firm Decisions several years ago. India is one of the most exciting and complex media markets in the world with a strong track record of growth over the past 20 years, and many years of high growth ahead. We see a tremendous opportunity to help our clients eliminate waste and create value from their media investments to achieve better business outcomes."

Srivastava said: "I'm excited to join Ebiquity at a time when our industry needs greater accountability of marketing investments, especially in digital media. I truly believe that Ebiquity provides world-class services that enable advertisers to maximise the efficiency and effectiveness of their media investments, as digital enters a new era."

With over two decades of experience, he has also worked with companies like OMD MudraMax, Initiative, Carat and Madison Communications. 

 
Source:
Campaign India

Related Articles

Just Published

2 hours ago

Dentsu ANZ restructures: CEOs Danny Bass and Steve ...

The restructured model will also see regional leaders Fiona Johnston and Kirsty Muddle assume new responsibilities.

3 hours ago

Should Gen Zs make financial trade-offs to navigate ...

This playful National Australia Bank (NAB) campaign by TBWA Melbourne suggests that Gen Z could improve their lot by making financial sacrifices.

3 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.