Jenny Chan 陳詠欣
May 26, 2015

Wieden+Kennedy Shanghai names managing director

SHANGHAI - Wieden+Kennedy has named Bryan Tilson as managing director, more than a year after Beats by Dre lured former MD Jason White away and left a management-by-committee approach in place for the agency.

Bryan Tilson

Tilson was one of the four in the senior management committee holding the fort for WiedenKennedy Shanghai after White departed in April 2014. The other members of the committee were Rob Campbell head of planning, Yang Yeo executive creative director and Leo Chu regional digital head.

The agency has been quiet in the mainland in recent months, save for new campaigns from Heineken China and Nike China. It...

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