Staff Reporters
Oct 22, 2012

Adconion Media Group appoints Asia-Pacific managing director for smartclip

SYDNEY - Adconian Media Group has tasked Sam Smith (pictured) to lead its multiscreen video and brand advertising platform arm smartclip as managing director.

Smith will be resposible for extending smartclip's portfolio
Smith will be resposible for extending smartclip's portfolio

Smith was previously director of strategy and innovation at Adconion Media Group where he was "pivotal" in driving the monetisation of multiscreen advertising in the Australian market, and in the launch of smartclip in Australia following its acquisition by Adconian in November 2011, said Matt Hunt, managing director of Adconion Media Group, Australia.

In this newly created role, Smith will be responsible for driving innovation and extending smartclip’s portfolio of partners and publishers. It is hoped that his appointment will bring a new level of focus to the company’s in-stream and rich media product offerings.

Smith will be supported in his tole by recently appointed Joni Mallet in her capacity as smartclip brand operations manager and Imran Masood as smartclip business development management. 

Mallet joins from Optus group digital life where she was product marketing manager. 

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