As Ad Nut's US colleagues (who also came up with the top-notch headline above) report:
In case it's not on your calendars: August 16 is National Bratwurst Day, or as Johnsonville Foods calls it, "Bratsgiving." To celebrate this day of sausage, Droga5 has kicked off a song and video to honor the day. A country crooner who has "recorded more songs about sausage than anyone else in history" waxes on the virtues of Johnsonville bratwurst. The final verse for "Ballad of Bratsgiving" is left open, fans of either the barbeque favorite or the song can enter their own on the brand's Facebook page or website.
Ad Nut approves of the loving satire of 1980s TV ads for strange musical collections, and notes that Droga5 has really introduced a fresh flavor to the brand's marketing of late; Ad Nut was also fond of this earlier effort titled 'Bratfast in bed'.