Ad Nut
May 13, 2015

Doggies vs babies: Shameless but irresistable

From the US: 'Doggies vs. babies' for Big Lots by OKRP

Doggies vs babies: Shameless but irresistable

No one will call it brave or accuse it of changing society, but 'Doggies vs babies' will probably work quite well for hardware retailer Big Lots, which wants people to declare themselves to be part of #TeamDoggies or #TeamBabies. Even Ad Nut—who is no fan dogs, those evil, murderous beasts—can resist the cute overload here.

Campaign US has the details.


Related Articles

Just Published

1 hour ago

Fred & Farid and the palette of AI possibilities

INSPIRATION STATION: Taking AI-generated art beyond the amateur hour, Fred & Farid redefines creative artistry for milestone anniversary celebrations.

1 hour ago

Asia-Pacific Power List 2023: Jan-Paul Jeffrey, Spotify

From localising campaigns to surprising fans with egg-cellent moments, Jeffrey’s marketing symphony in Southeast Asia is hitting all the right notes.

1 hour ago

A marketoonist’s hard truths about the industry

From shiny new distractions to fallacious funnels, cartoonist Tom Fishburne points out the obvious ridiculousness in our industry that most are blind to.

7 hours ago

'Legitimate anxiety': Anti-LGBTQ activists flex ...

Bud Light. Target. Kohl’s. Even Chick-fil-A. Brands know they could be the next to be targeted for celebrating Pride.