The Fiat Interactive Music Mash Up Project will be displayed at the Fiat stand at the show, which starts tomorrow, and give visitors a chance to mix their own sounds live.
Metalworks collaborated with Mash Machine after the latter won a competition aimed at crowdsourcing ideas inspired by the Fiat 500L.
Nico Abbruzzese, global director of creative technology at Maxus and Metalworks founder said: “With the Fiat Interactive Music Mash Up project, plus Fiat’s involvement with the Metalworks Innovation Prize, the company has shown that it's constantly able to surprise and delight with new ideas and cutting-edge technology.”
![Benedict Evans: It’s 20 to 25 trillion dollars of [ad] spend and no one really knows what’s going to happen next](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fScreen+Shot+2021-05-03+at+9.47.20+AM.png&h=268&w=401&q=100&v=20170226&c=1)
