Emily Tan
Mar 4, 2014

DJ Tech crowdsourced by Metalworks to showcase Fiat at Geneva Motor Show

SINGAPORE - To showcase the Fiat500L's Beats Edition's seven-speaker audio system at the Geneva International Motor Show, the brand has adopted technology curated and co-developed by Metalworks, Maxus' technology R&D arm based out of Asia-Pacific, and indie-developers Mash Machine.

Setting up the Mash Machine at the Fiat stand in the Geneva International Motor Show
Setting up the Mash Machine at the Fiat stand in the Geneva International Motor Show

The Fiat Interactive Music Mash Up Project will be displayed at the Fiat stand at the show, which starts tomorrow, and give visitors a chance to mix their own sounds live. 

Metalworks collaborated with Mash Machine after the latter won a competition aimed at crowdsourcing ideas inspired by the Fiat 500L. 

Nico Abbruzzese, global director of creative technology at Maxus and Metalworks founder said: “With the Fiat Interactive Music Mash Up project, plus Fiat’s involvement with the Metalworks Innovation Prize, the company has shown that it's constantly able to surprise and delight with new ideas and cutting-edge technology.”

 

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