Disney to split nearly $3 billion media business with Publicis and Omnicom

Both agencies offered up bespoke solutions in the biggest media pitch in recent years.

Disney is set to split the bulk of its global media business between Publicis and Omnicom, following a highly competitive review, according to people with knowledge of the matter. 

Publicis is set to wrangle the company’s new streaming service Disney, as well as parks. Parks was previously looked after by Dentsu’s Carat.

People with knowledge of the matter said Disney found Publicis’ data marketing company Epsilon compelling. Publicis Groupe completed...

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