Staff Writers
Nov 15, 2012

Digital happenings this week from Alibaba, Mengniu, Ogilvy, MediaCom China, AKQA and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

Alibaba broke all single-day e-commerce records in the world—on Singles' Day

Alibaba Group's marketing campaign for Singles' Day this year has helped to break all single-day e-commerce records in China, and in the world. Over 19.1 billion yuan US$3.06 billion in total transactions was generated on Alibaba's e-commerce sites Taobao.com and Tmall.com. The figure was more than double the US$1.25 billion recorded on Cyber Monday last year.

Millennial Media and MediaVest have formed a strategic partnership, which allows MediaVest to...

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