Alibaba Group's marketing campaign for Singles' Day this year has helped to break all single-day e-commerce records in China, and in the world. Over 19.1 billion yuan US$3.06 billion in total transactions was generated on Alibaba's e-commerce sites Taobao.com and Tmall.com. The figure was more than double the US$1.25 billion recorded on Cyber Monday last year.
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