Robert Clark
Oct 29, 2015

Digital adaptation: Truffle Pig and other troubling signs for traditional agencies

The relentless rise of social media and the proliferation of platforms is shifting the templates of traditional media, and agencies too.

Agency model: Evolving as marketing is no longer driven by broadcast and television

Last month, News Corp acquired Unruly, a London-based video ad tech firm  whose software has the ability to predict virality of videos and to offer programmatic targeting and branding within the media player. Those offer obvious advantages to a big media company. 

News Corp CEO Robert Thomson said Unruly would provide “insight into how people read, watch, buy and sell in the digital era.”

In May, Dentsu-Aegis picked up content...

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