Jenny Chan 陳詠欣
Jun 17, 2019

Didi Chuxing rides high in China while OTAs incur consumer wrath

We saw much longer strides in brand perception as a result of an intentional focus on service. The opposite is true for local losers, even if their drops are not as dramatic.


Many hyperlocal Chinese brands have risen in stature, it seems, with names like Sogou, Three Squirrels, Bilibili, and Yunnan Baiyao all moving upward dramatically in the Asia's Top 1000 Brands ranking.

Didi Chuxing may still be far from securing a place in the hallowed Asia-wide top-10 brands list, though it rose from 597th position in 2018 to 300 this year. But it sat prominently...

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