However it was not it was a serious Burger King marketing campaign that as far as I am aware was used in various countries not just Singapore. My blog pointed out that in the context of the nuclear bomb tensions between North and South Korea taking place in Asia is was tasteless and crass marketing.
It wasn’t even clever. The BOMB doesn’t even mention C for chips despite listing them as one of the ingredients alongside all the other letters (Bacon Onion Mayo BBQ sauce).
I received a massive amount of engagement of similarly outraged marketing and business professionals in the region through posting the blog on my LinkedIn account. No one could believe that Burger King would use such creative just to promote a new burger.
I was therefore pleasantly surprised to see Burger King’s new creative (right). As you can see they have completely altered the illustration of the bomb from nuclear to cartoon-like.
Clearly either someone at BK read my blog and realised their poor judgement or someone pointed out the amount of engagement it was getting and none of it was good. Either way they changed the creative and the new BOMB creative obliterated the nuclear picture!
However in the light of events like the Boston bombing I am wondering whether using a bomb as your centrepiece marketing campaign for a new product is an especially good idea at all?!
About time BK blew away their creative agency!