Jan 12, 2015

Service brands must shape reality, not build branding fantasies

ASIA-PACIFIC – As hospitality in Asia evolves, there’s little room for marketing and delivering a service as you would a product. James Stuart, co-founder of The Brand Company and author of Hotel Brand Bites, talks to Campaign Asia-Pacific about key strategies that marketers and entrepreneurs need to craft service and hotel brands for the 21st century.

Jul 12, 2011

Burson-Marsteller launches new US-China speciality

NEW YORK - Public relations firm Burson-Marstellar has established a new China-focused specialty group, led by Daisy King, the firm's market leader for Shanghai, Guangzhou and Chengdu.