May 9, 2018

Shake Shack's Asian expansion "one burger at a time"

As the burger joint pushes into Hong Kong, its CEO and marketing chief explain their strategy for entering new Asian markets

Feb 11, 2016

Case Study: How KFC Malaysia stole a burger-march on McD's

KUALA LUMPUR - Mediabrands and KFC used programmatic video targeting to launch the Hot & Cheezy Chicken Burger and steal the youthful burger crowd from rival McDonald's.

Jul 22, 2010

CASE STUDY: Burger King's Wallet Drop guerilla stunt creates online buzz in Singapore

Burger King's 'Wallet Drop' combines marketing, advertising and online communications to generate a hugely successful campaign.